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Macro Mike Protein Indulgence Bar is a soft-centred plant protein bar under a dark chocolate coating. Each 50 g bar carries 11.8–12.5 g of protein and over 5 g of fibre for around 200 calories, built on soy isolate, soy protein crisps and faba bean protein.
Why Choose Macro Mike Protein Indulgence Bar
- 11.8–12.5 g of plant protein per 50 g bar
- Around 24 g of protein per 100 g
- 192–201 calories per bar
- 5.3–5.9 g of fibre per bar
- Only 5–7 g of fat per bar
- Dark chocolate coating over a soft nougat-style centre
- Protein from soy isolate, soy crisps and faba bean
- Gluten free and made with plant-based protein
- No refrigeration needed – ready to eat from the wrapper
- Single 50 g bar or box of 12
What's Inside
The protein here does real work. Soy protein isolate and faba bean protein build the base, with soy protein crisps folded through for texture, and the result lands at roughly 24 g of protein per 100 g. That's genuine protein bar territory rather than a snack with a protein claim attached.
Fat stays low, between 5 g and 7 g a bar, which is unusual for something with a chocolate coating. Soluble tapioca fibre does the heavy lifting on texture instead of added oils, and it takes each bar past 5 g of fibre in the process.
Sweetness comes from date syrup, brown rice syrup and agave alongside the dark chocolate coating, with steviol glycosides rounding it out. Worth knowing that puts sugars at 10.9–13.1 g a bar, higher than Macro Mike's other snacks. These are built to eat like a chocolate bar, and the sugar is part of how that works – you're getting 12 g of protein and 5 g of fibre alongside it, which is the trade most people are making the swap for.
Choosing Your Flavour
Peanut Chocolate Caramel Crunch
The highest protein of the four at 12.5 g, with peanut flour, cashew butter and pepitas through a caramel-toned centre. 201 calories and 5.9 g fibre. This is the only flavour containing peanut.
Chocolate Coconut Bliss
Coconut through the centre under the dark chocolate coating. 198 calories, 11.8 g protein and the lowest sugar of the range at 10.9 g.
Chocolate Birthday Cake
Vanilla-led with rainbow sprinkles coloured naturally using sweet potato, black carrot, carotene, paprika and turmeric. 192 calories, 12 g protein and the lowest fat at 5.2 g.
Cookies & Cream
Vanilla crunch pieces and cocoa through a creamy centre. 194 calories, 12 g protein and 5.8 g fibre.
How To Use
Ready to eat straight from the wrapper – one bar is a single serve. They work well as a post-training snack when a shake isn't practical, as something to keep in a gym bag or desk drawer, or as an afternoon swap for a chocolate bar.
Store somewhere cool and dry, ideally between 16 °C and 20 °C. The chocolate coating will soften above that, so a hot car isn't the place for them.
Contains soy and cashew. The Peanut Chocolate Caramel Crunch also contains peanut. Milk, sesame and other tree nuts may be present; peanut may be present in the other three flavours. Always read the label and use only as directed. If symptoms persist, see your healthcare professional.
Orders placed before 1 pm (Mon–Fri) are packed and shipped the same day. Orders placed after 1pm are shipped the next business day.
Delivery is within New Zealand only via NZ Post, NZ Couriers or Aramex. North Island delivery typically takes 1-2 business days, South Island delivery takes 2-3 business days. Please allow extra time for rural addresses or during busy periods.
Free shipping on orders over $100. Orders under $100 start from $8, calculated at checkout based on weight and delivery address.
Tracking details are emailed upon dispatch. Customers can follow delivery progress and should contact the courier directly for delays.
Inspect goods upon arrival and report any courier damage immediately.
Returns & Refunds
Contact ASN Online within 14 days of receiving your order to request a return. Proof of purchase is required, and items must be unused and in their original condition.
Clearance items, sale items, gift cards, free gifts, short-expiry, and hardened products are not eligible for return.
Return shipping costs are the responsibility of the customer and are non-refundable. Original shipping charges are deducted from any refund.
Faulty items must be reported within 14 days. If confirmed faulty, return shipping costs will be refunded; otherwise, the item will be sent back to the customer.
Unopened products may be returned within 14 days with prior approval. Returns are subject to inspection, and a 15% restocking fee may apply.
Orders can be cancelled any time before they are shipped for a full refund.
If a parcel is undeliverable due to an incorrect address, extra charges may apply to resend.
All rights under the NZ Consumer Guarantees Act 1993 apply.


