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HiveEnergy® brings the strength of New Zealand honey to athletes who want a natural, fast-acting source of carbohydrate fuel. Known for its purity and unique nutritional profile, New Zealand honey offers a balanced blend of simple carbohydrates that support both rapid and sustained energy release. HiveEnergy® uses carefully selected honey to ensure consistency, quality, and performance for athletes across endurance, strength, and high-intensity sports.
HiveEnergy® has gained attention in the sports world thanks to its natural formulation and reliable performance benefits. Honey provides a clean carbohydrate source that helps support training intensity, reduce mid-session fatigue, and maintain energy availability during races or extended workouts. Athletes with experience using honey-based fuel often highlight its smooth texture, natural taste, and ease of digestion compared to heavily processed gel formulas.
HiveEnergy® was created from a genuine passion for sport and a desire to offer athletes a cleaner, more natural way to fuel performance. Co-founder Kirsten Beeby, a dedicated sports nutrition enthusiast and co-owner of Parakore Honey, recognised the need for an energy source that supported her own athletic goals. Through research and testing, she discovered firsthand the benefits of honey as a performance fuel. This led to the creation of HiveEnergy® — a brand built to support athletes with natural, effective energy solutions.
Alongside Kirsten is co-founder Stephen Beeby, whose experience in bringing new products to market through the parent company Groundworks has helped shape HiveEnergy® into a trusted, athlete-focused brand. Together, they oversee a meticulous process that ensures every batch of honey meets the brand’s strict standards before being crafted into high-quality energy gels suitable for race day or intense training.
Athletes typically use energy gels during sessions lasting longer than 60 minutes or when preparing for high-intensity efforts. HiveEnergy® gels can be taken before or during training to help prevent energy drops. Consuming the gel with water helps support digestion and absorption, making it ideal for cycling, running, HYROX, multisport, or any endurance-based activity.
The honey-based format is naturally smooth and easy to consume, making it suitable for athletes who struggle with thicker or heavily sweetened synthetic gels. Its palatability makes it a reliable option for mid-race fuelling, where taste and tolerance matter just as much as performance.
