About Us

ASN is a New Zealand owned supplement store built around one thing — looking after our customers properly.

We’ve been operating since 2006 and have shipped over 50,000 orders to Kiwis all over the country. Over that time, we’ve built a reputation for doing the basics really well — sharp pricing, fast dispatch, and genuine customer service.

We’re not here to overcomplicate things. Whether you’re trying to lose weight, build muscle, or just improve your overall health, our goal is to make supplements easy and accessible, without the guesswork.

Why people shop with ASN

We go hard on value — always working to bring the best deals we can, without cutting corners on quality.

At the same time, we put just as much focus into the experience. Real support, fast responses, and actually helping customers make the right choice for their goals.

We’re a real team, not a faceless website. From the conversations we have with customers, to the small touches like handwritten notes, everything we do is about building something people enjoy coming back to.

How it started

ASN (formerly Advance Sports Nutrition) was founded by Craig Durston in 2006, right as supplements were starting to take off in New Zealand.

After trying his first pre-workout, Gaspari SuperPump 250, Craig quickly saw the impact supplements could have and started selling online through Kiwi Bodybuilding while working as a builder during the day.

Not long after, ASN was born — with the first store opening in Palmerston North. Since then, the brand has grown into one of New Zealand’s well-known supplement retailers, both in-store and online.

Where we’re at now

Today, ASN is led by Bailey, continuing to push the brand forward with a strong focus on online growth and customer experience.

We’re always working to improve — from the brands we stock, to the way we pack and ship orders — making sure everything runs smoothly from checkout to delivery. Most orders arrive within 12–72 hours, and we’re constantly looking for ways to make that even better.

At the end of the day, it’s simple. Look after the customer, offer real value, and everything else takes care of itself.