Privacy policy

This Privacy Policy describes how ASN Online (the “Site” or “We”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at support@asn.co.nz or by mail using the details below:

ASN Online Limited, 333 Church Street, Palmerston North, MWT, Palmerston North 4410, New Zealand.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See below for more information about what Personal Information we collect and why.

Device Information

  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
  • Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our website processor Shopify and Google Analytics.
  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information

  • Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and, where appropriate, provide you with marketing content.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with Shopify, Google Analytics, Klaviyo (Email/SMS Marketing), Google Ads, Facebook Ads, Afterpay, Zip, NZ Post, and New Zealand Couriers.
  • Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

  • Purpose of collection: to communicate with you and provide support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our website processor Shopify.
  • Personal Information collected: name, billing address, shipping address, payment information, email address, and phone number.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you. For example:

  • We use Shopify to power our online store. Learn more here.
  • We may share Personal Information to comply with legal obligations or to protect our rights.
  • We use Klaviyo for email and SMS marketing. Learn more here.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

International Transfers

Some of the third-party service providers we use (such as Shopify and Klaviyo) may store or process your personal information outside of New Zealand. In such cases, we ensure that these providers are subject to privacy safeguards that are comparable to New Zealand’s privacy laws.

Behavioural Advertising

We use your Personal Information to deliver targeted advertising or marketing communications we believe may be of interest to you. For example:

We use Google Analytics to understand how customers use the Site. Learn more here. You can opt out of Google Analytics here.

We share information about your use of the Site and your interaction with our ads through cookies and third-party tools, as described below:

  • We use Google Ads for targeted and remarketing ad campaigns. Opt out here.
  • We use Facebook Ads for targeted and remarketing ad campaigns. Opt out here.

Learn more about targeted advertising from the Network Advertising Initiative here.

Using Personal Information

We use your personal information to provide our services, which includes offering products, processing payments, fulfilling orders, and updating you on products or offers.

Your Rights

Under the New Zealand Privacy Act 2020, you have the right to:

  • Access the personal information we hold about you;
  • Request correction of inaccurate or incomplete information;
  • Withdraw your consent (where applicable);
  • Complain to the Privacy Commissioner if you believe your privacy rights have been breached.

To exercise any of these rights, please contact us at support@asn.co.nz or by mail using the details in the “Contact” section above.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless required to retain it longer by law (such as for tax or accounting purposes).

Cookies

We use cookies to improve your browsing experience and gather analytics. Cookies help remember your actions and preferences, and provide insight into how users interact with the site. View more details about the cookies used on our Site here.

Reporting and Analytics

Most cookies we use are persistent and expire between 30 minutes and two years. You can manage cookies via your browser settings. Learn more at www.allaboutcookies.org.

Blocking cookies may affect your browsing experience and won’t always prevent data sharing with third parties. Refer to the “Behavioural Advertising” section to opt out of specific advertising uses.

Do Not Track

We do not alter our data collection or usage practices when we detect a “Do Not Track” signal from your browser, due to the lack of consistent industry standards.

SMS Marketing

We use your information to send SMS order notifications, abandoned checkout reminders, marketing offers, and review requests. Our website uses cookies to determine when to send these messages.

Security

Your personal information is stored behind secured networks and is only accessible by authorised personnel. All sensitive information you provide is encrypted using Secure Socket Layer (SSL) technology. Transactions are processed through secure gateways and not stored on our servers.

Copyright

All content on this website is for presentation purposes. If you believe your intellectual property rights have been infringed, please contact us and we will review and, if appropriate, remove the content.

Changes

We may update this Privacy Policy periodically to reflect changes to our practices or legal requirements. Please review it regularly to stay informed about how we protect your information.

Complaints

If you're not satisfied with our response to your complaint, you can lodge a complaint with the Privacy Commissioner at https://www.privacy.org.nz/your-rights/making-a-complaint/.

Last updated: February, 2025