About Us

Here at ASN we’re all about the people! From the fun conversations we have with you guys to our hand written letters that continue to make people smile everyday. We really do love our customers and they know that! We do our absolute best for everyone that comes through our shop, or who’s orders appear on our screens. You guys have told us that – So thank you.
We take tremendous pride in our work, and in all of you. We are so much more than a Supplement store. We are a group, a big whanau supported by our athletes and everyone that continues to enjoy shopping with us.

Our Story

How we’ve come about.

ASN (formally Advanced Sports Nutrition) was founded by Craig Durston in 2006 when Supplements first exploded onto the New Zealand market.

Craig had friends who were kicking off the Supplement industry in NZ. He was super eager to see what the hype was about and had to try them for himself, which he did! After trying the one and only Gaspari SuperPump 250, he was blown away with how beneficial it was to his workouts.

Craig started off working as a Builder by day and a Supplement entrepreneur by night with his first online store Kiwi Bodybuilding. Kiwi Bodybuilding continued for 12 months before Craig decided to re-brand and open the first ASN store in Palmerston North, New Zealand. The store opened with a bang and the biggest opening of any Supplement store in Australasia followed.

From there it has been the hard work and dedication from a family of talented and knowledgeable individuals. They have helped expand ASN across New Zealand with three physical stores and a hugely powerful online presence.

Today ASN is stronger than it has ever been before.

About Us - Craig
About Us - Bailey

Looking Forward…

ASN envisions future expansion – Especially in its online format. We know how precious the time of our busy customers are and we’ve been perfecting the art of express handling and shipping to ensure that the littlest time is needed to re-stock your supplements!

In the future we’d like even more Kiwis to have access to our professional knowledge, painless customer service and our easy-to-use website.

Craig has now stepped back having had his son Bailey rise to the forefront of everything ASN. This has proven to be instrumental in the development of our brand. Bailey has brought a modern set of skills to the table whilst displaying the same level of passion for the industry and even more of a commitment to the people of New Zealand.

Note from us – A very sincere and special thanks goes out to the godfather of NZ supplements, as it has from day one. Shane Hunter, you legend. ASN would not be on the uphill grind that it is today without your contained support and direction.

Meet Us

Team Pictures - Bailey

Bailey Durston
Director of Operations


The Real Big Cheese at ASN. Bailey coordinates the day operation of ASN Online. On his days off you’ll probably catch him out on his Mountain Bike or shredding the slopes on a Snowboard.

Team Pictures - Craig

Craig Durston
Chief Executive Officer


Head Honcho and founder of ASN. Craig really struggles to make it to work. Instead he can be found out surfing or infiltrating your screens with his latest acting gig.

Team Pictures - Rachel

More Team Members
Coming Soon...